His 7 Essay Example | Topics and Well Written Essays - 500 words

His 7 - Essay Example These trading outposts later served the Chinese and Arab markets as well. There were several Indian ports from where large ships sailed towards east to Khruse. In the sixteen and seventeenth century pepper became the main South East Asian cash crop and by 1510 Sumatra and Malaya were producing about 2500 tones of pepper a year in contrast to 3600 tones exported by Kerala in South India (Tarling, 122). As time passed the need for other spices along with pepper kept on increasing. The increase in South East Asian production all went almost to fill the growing demands of Europe, and then the Portuguese intervened via the Indian Ocean. When the English and Dutch arrived South East Asia became the major source of world spices and the centre of competition for Portuguese, English, Dutch, Chinese and Indian buyers. The price levels were high throughout the period. The period since 1570-1630 was a prosperous time for Japan when the country unified and it increased its trade license to a numb er of countries. In order to improve economic activities in the region few associations were formed including Asian Pacific Economic Corporation (APEC) and Association of South East Asian Nations (ASEAN). It has signed different trade agreements in order to boost the South East Asia's economy. As early as 13th century globalization was carried out in South East Asia via the l

No need Essay Example | Topics and Well Written Essays - 1750 words

No need - Essay Example Power and trust play a vital role in decreasing as well as increasing the conflict. This leads to the purpose of this research paper, which is to understand the reason why do countries conflict with each other. This will occur by relating the importance of trust (defined as the number of treaties a countries sign with each other) in increasing or decreasing the conflict (violence attacks) between any two parties. To find an explanation to the reason why do countries conflict with each other? Four theories provide a clear answer to the question. The first theory indicates that the reason of conflict is that human motivation is by their self-interest and will harm each other to gain more resources. The second theory defines economical status and power as the main factors for conflict to exist. In addition, the third theory, illustrate that conflict is a fight over morals where they harm each other to reach a higher position. The last theory specifies the answer that countries should no t trust each other and act to preserve their own interest, not others interest. Indeed, the last theory provides the convenient answer to question the more mistrust the fear and security there are, leading to more conflict. To answer the question why do countries conflict? There is a creation of a connection between the number of treaties and the number of armed conflict between two countries or a country and its government. Then focus on 32 countries from a different region in the world that has armed conflict between the years 1975 to 2011. Furthermore, the focus is on the number of peace treaties that country has to sign at this time when there is a conflict. In addition, to know the relationship between the number of peace treaties and the number of armed conflict, there is use of large-n method. Linear regressions between the two variables are the point of attention and expect that the less trust (more peace treaties) between any two party the more conflict. Because if two part ies do not trust each other then they will fear each other and increase their security leading armed conflict to exist. The analysis results show that after measuring the variables, there is no relationship between the number of peace treaties and the number of armed conflict in all level of significance. Thus, the decision is to check if there exist factors that lead the hypothesis to fail by using the multi regression method, where the independent variables are the number of peace treaties, and the number of parties a country involve in conflict. Indeed, the result shows that there is a strong positive relationship between the number of parties and the number of armed conflict. In other words, the more parties that takes place the more conflict. The Process of the Research Paper To understand how is trust related to conflict there is a creation of a model to explain the connection between the Independent variable (trust) and dependent variable (conflict) in Micaville’s hypo thesis, which is the less the trust the more conflicts. If there is less trust between any two parties, then both parties fear each other. For example, if party A do not trust party B then party A fails to predict party B actions and this make party A fear party B. Indeed, with the appearance of fear, party A increases its security and advances its military power in order to protect its resources from party B. This example is similar to the model where both party A and party B do not trust each

Baroque Architecture Characteristics

Baroque Architecture Characteristics Introduction The Baroque period took the humanist Roman view of Renaissance architecture and showed it in a new rhetorical, theatrical and sculptural fashion they expressed the triumph of absolutist church and state. The main view of Baroque architecture was more concerned about color, light and shade, sculptural values and intensity which could be seen in its characteristics. Baroque is defined periods in literature as well as music; however critics perceived it to be unstructured, over ornamented, theatrical and grotesque. Although many things influenced the Baroque period it was also influenced by religion as well as the countries politics. Architects were interested in the space of the unfolding universe as well as the workings of the mind and attempted to portray passions of the soul through facial expressions. Features The features of the baroque era showed long, narrow naves that were replaced by a broader, or occasionally with circular forms. It displayed dramatic use of light that could be either strong light-and-shade contrast (known as chiaroscuro)effects; or they used uniform lighting by means of several windows. Another feature was opulent use of ornaments (puttos made of wood (often gilded), plaster or stucco, marble or faux finishing), they used large-scale ceiling frescoes and Baroques external faà §ade is often characterized by a dramatic central projection, however the interior is often no more than a shell for painting and sculpture which was seen in the late Baroque period. Baroque features also include illusory effects like trompe loeil and the blending of painting and architecture and in other countries such as Bavaria, Czech, Polish, and Ukrainian the Baroque style contained, pear domes that were are ubiquitous. Characteristics The main characteristics for the Baroque era were energy, great amounts of tension and a sense of movement from the buildings. Its painting, sculpture and architecture evolved from mannerism and broke away from the rules of contemporary architecture, they demanded freedom to plan, design and decorate their buildings with what they wanted. Columns had twisted shafts which were placed in front of pilasters surrounded by cornices and covered with curved and broken pediments. They contained â€Å"over the top† and often unsuitable details with carved decoration. Interiors had gilded sculptures often in awkward poses; the architecture was noted for its curved lines. Many of Baroques additions were finished in bronze, marble, gold and silver. Baroque had a dynamic look and feel to its design; it was a useful classification for isolating the tendencies and products of stylistic change. It was seen as spacious, brilliant, theatrical, passionate, sensual, ecstatic, opulent, extravagant , versatile and virtuoso. It was an age of expansion following on an age of discovery, its expansion led to still further discovery about architectural design and decoration. Section A: Interiors S.Maria Della Salute (1631-1682) The interior of S.Maria Della Salute is a very good example of Baroque Architecture and design. It displays the Baroque essence in a way but is not completely over ornamented nor does it contain any unsuitable details. Marble is mainly used in the columns and the base appears to be gilded in bronze. Sculptures are carved from marble and stand high in the round of the dome. An altar can be seen and one might assume it is also gilded in bronze. It is an artwork in a way but it is not â€Å"over the top† in any way which can be seen from this view point. S.Pietro (1656 – 1667) The S.Pietro is another great example of Baroque architecture and design. In this photo we can see the bronze altar that stands just in front of the apse, we can see paintings that are decorated with gold boarders, marble columns and high walls, the domes contain gold ceilings. Walls are decorated with sculptures in free standing positions in the walls also made of marble. Light is given through high standing windows and the main dome from above through a sky light. Versailles (1660 – 1685) The Palace of Versailles is the most well known piece of Baroque Architecture and design known to date. It defines what the baroque period was about. It was extravagant, sensual, dynamic, passionate (paintings), versatile and opulent. Decorations were not silver but pure gold. Soft fabrics, bright colours and beautiful sculptures decorated the interiors of the Palace. In the Hall of Mirrors as seen in figure 8 sculptures themselves were cast in gold high windows offered light and glass chandeliers hung from a ceiling decorated in painting and gilded gold boarders. In the Queens Chambers as seen in figure 7 one can tell that not even the bedrooms were kept simple. Gold was also used and to an extent it was overly used. The focus of ones eye is led to the gold decoration and not the architectural values of the building. The exterior as seen in figure 6 one can see that the balcony railings were gilded in gold decoration as the sun makes this easy to see. Marble is also used on the faà §ade of the building but it is mainly decorated in gold. Rich vibrant colours can be seen throughout the palace as seen in figure 7 of the Queens Chambers. Section B: Interior Design Although the Baroque era contributed to the great buildings we see today, one cannot forget about the interiors. Although lavishly decorated the interiors are very well designed to accommodate certain aspects. Architects need to think like that in order to obtain a good sense of what works and what does not. I believe interior design does actually hint about it along the lines. We design what we think the client would like and then get an idea if the client likes it of not, if not we simply make a few changes to get a better feel and a better view of what they want. It is the same now as it is then. Interior designers design the space in which the client will be in every day. It requires a great deal of insight and a knowledge about a person, one might consider reading your client by talking to them, when you do that you can get better ideas. Simple designs often make better designs in these days however in the past if it was big, spacious and contained lavish decorations it was clas sified as good. Conclusion So from looking at the baroque architecture one can say that it played a great role in the design of buildings today. Many people who obtain an over and above salary sometimes have one or two rooms that give remembrance to the baroque style. It was certainly lavish, dynamic and â€Å"over the top† decorations were definitely a bit much for today’s modern society. Bibliography Tansey, R.G Kleiner, F.S. 1954. Chapter 24. Gardener’s Art Through The Ages: tenth edition. United States of America: Ted Buchhloz. Pages 816 – 904. Gardener, L. Chapter 10. Gardener’s Art Through The Ages: fourth edition. United States of America: G.Bell and Son Ltd, London. Page 397 onwards. Honour, H Fleming, J. 1982. Part 3: Chapter 13. A World History of Art. United Kingdom: RB Macmillion. Page 426 onwards. Wikipedia. 2008. Baroque.[online].[Accessed August 20, 2008]. Available from world wide web: Versailles. [online]. [Accessed August 20, 2008]. Available from world wide web: History of Baroque Architecture. [online]. [Accessed August 20, 2008]. Available from world wide web: Baroque Age. [online]. [Accessed August 20, 2008]. Available from world wide web:

Essay --

Introduction Cardiovascular disease (CVD) and chronic kidney disease (CKD) closely parallel the obesity and insulin resistance epidemic. Current U.S. estimates project 70 million obese adults and an additional 70 million with hypertension and/or type II diabetes (28, 42, 45). More so, the National Health and Nutrition Examination Survey (NHANES), suggest a graded and continuous relationship exists between prevalent hypertension and increasing body mass index (BMI); a metric that is closely associated with insulin resistance and self-identified type II diabetes (8, 34). Latent diabetic vascular complications are a hallmark of the disease and known to significantly affect the cardiovascular and renal systems. Atherosclerosis is the main reason for decreased life expectancy in patients with diabetes, whereas diabetic nephropathy and retinopathy are the largest contributors to end-stage renal disease and blindness, respectively (37, 56). Current therapy is aimed at managing blood glucose concentrations and increasing insulin resistance. Thus, vascular complication mitigation includes: blood glucose monitoring and lowering, which decreases the risk of nephropathy and retinopathy. Antihypertensive medicine is also utilized to decrease the risk of cardiovascular disease, nephropathy, and retinopathy (15, 26). As well, hypertension is closely associated with stroke and pulmonary edema. Despite these advances, diabetes complications and their treatments are aimed at abating symptoms in an effort to improve physiological function. Atherosclerosis in Diabetes Atherosclerotic lesions in patients with diabetes are indistinguishable from lesions in patients in whom another characteristic, like hypercholesterolemia or smoking, is the major ... ...hole-body insulin resistance in skeletal muscles (11, 32, 43). It should not be discounted though that the MR also has a high affinity for both aldosterone and 11ÃŽ ²-hydroxy-glucocorticoids, which exist in lower levels in non-epithelial tissues that allow glucocorticoids to signal through the MR in cardiovascular and metabolic tissue such as skeletal muscle, liver and fat (72). Not a marginal point as insulin resistant populations have plasma glucocorticoid concentrations are greater than those of aldosterone and this may promote MR activation by glucocorticoids. Potentiating the oxidative stress in the cardio-renal metabolic syndrome (71). Indepdent of the in-/direct mechanism, the evidence of RAAS blockade or silencing can ameliorate oxidative stress, improves endothelial function and contributes to reductions of hypertension in the cardio-renal metabolic phenotype.

The Best Tour I’ve Ever Had

As a 11 years old kid, I have had many vacations before. Those vacations include trips to Spain, Australia, Canada, Japan, Korea and many other places. Pictures of volcanoes, oceans, Islands were taken. Each of them represents an amazing vacation that I had. However, none of them can be compared to the â€Å"Winter vacation, the one to Alaska by cruise. This trip left me a fantastic memory. I favor the vacation to Alaska. We had a chance to watch the whales in the ocean. I had desired to watch the whales in Juneau. I was so excited that I almost dropped my telescope into the deep, blue water. I could see a whale flipping in the water.It plashed the waves with its huge, flat tail and dived into the water. The captain drove the boat closer to the whales. One of them Jumped out in a curved position. As it dived into the water, its tails waved back and forth. Water was splashed out on the top of a blue whale's head. Looking there from the telescope, it looked like a fountain. This trip was extra-entertaining because I went dog sledding with the huskies. I remember the cold day when snow was falling from the sky, piling up on the ground. My parents and I went to a snow-covered mountain at Skagway. We went there by helicopter. The dog-sledding part was so entertaining.At first I held on to the handles steadily, but soon I became bored. I stuck my feet into the snow. I didn't notice it when the musher speeded up the sled. I fell on my belly. I held on to the handles with my hand and screamed. It was an enjoyable experience even though I got myself totally wet. Another beauty of this trip is that I went to Alaska by cruise. Sometimes on a vacation, I would want to sit back and rest. The cruise provided dfferent shows and exercises for us. Basically every night I went to watch a show or a concert. There was a pool on the 12th deck. I could go swimming any time I wanted to.The freezing cold water penetrated me, but I still went swimming once a while. I had a relaxing ti me on board. This trip was absolutely enjoyable. I never had such a trip that satisfied me. I'll never forget the excitement of whale watching, dog sledding and the relaxing time on board. This is definitely the best trip ever! The Best Tour I've Ever Had By Limandan volcanoes, oceans, islands were taken. Each of them represents an amazing vacation that I had. However, none of them can be compared to the â€Å"Winter† vacation, the one I would want to sit back and rest. The cruise provided different shows and exercises

The Difference Between Natural Law and Legal Positivism

THE DIFFERENCE BETWEEN NATURAL LAW AND LEGAL POSITIVISM This essay is going to discuss and analyse the differences between two basic principles- natural law and legal positivism. According to Hume, there are two realms of human enquiry , one in the field of facts which is concerned with what ‘ is ‘ actually the case and the other in the field of ‘ought’ that is, what ought to be the case1.Those who believe in the principle of natural law are known as naturalists while those who believe in the principle of legal positivism or ‘positive law’ are known as positivists. This is a brief overview of the two principles of natural law and legal positivism. Natural Law Natural Law started with the ancient Greeks and suggested that there was a higher power in control of human existence. Natural law deals with the combination of law and morals and is sourced from religion, culture and reason. It is the means by which human beings can rationally guide themsel ves to their good and it is based on the structure of reality itself.All human beings possess a basic knowledge of the principles of natural law. Naturalists believe ‘ an unjust law is not a law’. Doherty said ‘One of the classical theories of natural law is that there are certain principles of human conduct, awaiting discovery by human reason, with which man-made laws must conform if it is to be valid’2 Natural law is what ‘ought’ to be. Some natural law thinkers were Hobbes, Locke, Finnis, Fuller and Aquinas. Aquinas set the pattern of modern natural law thinking. He divided law into four categories-eternal law, divine law, natural law and human law.The first precept of the natural law, according to Aquinas, is the imperative to do good and avoid evil. ‘Aquinas believed that human laws that do not correspond to the natural law are corruptions of law. These are human laws that lack the character of law that binds moral conscience’ 3 The term ‘natural law’is ambiguous in that it refers to a type of moral theory as well as a legal theory. 1 2 Dennis Lloyd The Idea Of Law(1964)p. 80 Michael Doherty Jurispudence:The Philosophy Of Law(Third Edition)(2004)p. 132 3 Ibid p. 151 UP:05/11/2012-03:15:35 WM:05/11/2012-03:15:38 M:IA120-3-FY A:12a1 R:1204531 C:78D1638A2748CDB50B5907EB2217613C84694D9BLegal Positivism Legal positivism has to do with the seperation of laws and morals. ‘Legal positivism is a philosophy of law that emphasizes the conventional nature of law-that it is socially constructed. According to legal positivism, ‘law is synonymous with positive norms, that is, norms made by the legislator or considered as common law or case law’4 Some positivists were Bentham, Austin, Hart and Kelsen and they all had different theories. Bentham- utility, Austin- commands, Hart- rules, Kelsen- norms. Legal positivism is of the view that morality is irrelevant to the identification of what is valid law.Bentham referred to natural law is ‘nonsense on stilts’. He said the test of good or evil in an act is its utility and that the ‘greatest happiness of the greatest number’ is the social test of what is moral conduct. Austin’s particular theory of law is often called the ‘command theory’ The three basic points of Austin’s theory were- the law is a command issued by the uncommanded commander , the commands are backed by threats and a sovereign is one who is habitually obeyed. Kelsen was of the view that the only law is positive law, that which is the product of the will of the people, there are no natural laws therefore.Positivists believe that law is linked with the sovereignty. ‘According to Bentham and Austin, law is a phenomenon of large societies with a sovereign: a determinate person or group who have supreme and absolute de facto power –they are obeyed by all or most others but do not themselves simi larly obey anyone else’5 Positivists say ‘ought’ is important but should be seperate and one should avoid trying to derive an ought from an is. Natural lawyers believe that law is necessarily connected to morality, whereas legal positivists deny that. This is the major difference between positivist and natural law thinkers.Natural law is the combination of laws and morals while legal positivism is the seperation of laws and morals. Legal positivism declares that morality is irrelevant to the identification of what is valid law and that the criteria for the validity of a legal rule or law in a society is that it has the warrant of the sovereign and will be enforced by the sovereign and its agents. Raz, a positivist, stated that ‘the validity of a law can never depend on its morality’ 6 Positive law or positivism is 4 5 www. iep. utm. edu/legalpos/ [April 17 2001][accessed 4th November 2012] Plato. tandford. edu/entries/legal-positivism/ [2003][accesse d 4th November 2012] 6 Joseph Raz The Authority Of Law: Essays On Law And Morality(1979)p. 47 UP:05/11/2012-03:15:35 WM:05/11/2012-03:15:38 M:IA120-3-FY A:12a1 R:1204531 C:78D1638A2748CDB50B5907EB2217613C84694D9B different from natural law because ‘ it calls for a certain measure of regularity of observance for without this feature, it would hardly be entitled to rank as law at all. A natural law on the other hand may stll be held to be valid even if it is never or scarcely even observed. 7 Legal positivism will only work in a community where it is widely accepted. Hart suggested that the legal system is a ‘closed’ logical system where decisions may be deduced by logic. For natural lawyers- laws will be morally correct. For positivists- the moral aspect is a social standard for people to aspire to. Another major difference between the principle of natural law and the principle of legal positivism is that natural law is not constructed by human beings while legal p ositivism is constructed by humanbeings through the statedraws from lawmakers and the process of lawmaking. There are two aspects, therefore, that emphasise the contrast between positivism in its caricatured form and natural law theores. First,law is exclusively the premise of the legal caste(incluing legilsators) This deprives law of any spurious claims of intrinsic morality and ensures the individual’s right to his own conscience, while reserving the legal system’s right to punish him for transgressing. Secondly, it allows for precise statements about the nature of valid law which approximate to the lawyers’ experience. 8 Natural law is unwritten while legal positivism consists of the written rules and regulations by the government- codes, acts. Another distinction is that natural law is ‘the order of conviviality(literally, the order of living together)’9 – the conditions of conviviality are universal. Legal positivism on the other hand is specific to a particular area. ‘While positivism states that the concept of law is simply what the legal system in a given society recognizes as law, naturalisation considers law to be an ideal, commonly shared by human societies’10Natural law follows a test.If it fails the moral test, then it is not good law. Positivism doesn’t follow that test. Some laws may lack in morals but still be ‘good’ law. Despite the distinctions between natural law and legal positivism, there is a necessary connection between the two principles. Natural law flows into legal 7 8 Dennis Lloyd The Idea of Law(1964)p. 97 Michael Doherty Jurispudence: The Philosophy Of Law(Third Edition)(2003)p. 155 9 http://users. ugent. e/frvandun/Texts [no date][accessed 4th November 2012] 10 Michael Doherty Jurispudence: The Philosophy Of Law(Third Edition)(2003)p. 155 UP:05/11/2012-03:15:35 WM:05/11/2012-03:15:38 M:IA120-3-FY A:12a1 R:1204531 C:78D1638A2748CDB50B5907EB2217613C84694D9B po sitivism indirectly because it is impossible to have a legal system without fidelity to the rule of law and formal justice. ‘The connection between law and critical morality is necessary in that it is not contingent. It applies to every law and every legal system.The proposed interpretation of every law in every legal system can easily be challenged on the ground that it is not morally defensible, whether the challenge succeeds or fails in a particular instance’11Any positive law that conflicts with natural law is not really law at all. As a result of this, there is no moral or legal obligation to obey it. People will not follow a law that they think is morally repulsive. A rule is legally valid if there’s a moral right to enforce it. If people do not have morals or reason, it will be factually hard to have a legal system.Radbruch said ‘a law could not be legally valid until it had passed the tests contained in the formal criteria of legal validity of the s ystem and did not contravene basic principles of morality’12 Natural law and legal positivism are undoubtedly interwined and inter-related. ‘The values of fairness, equity, justice, honesty, humanity, dignity, prudence, abstention from violence and a host of other values that conduce to cooperation and coexistence play a prominent role in the law even when they are not incorporated in any formal source of law. 13 In conclusion,’in order to know what your legal rights are, you need to look at what laws your society has. In order to know what your moral rights are, you need to figure out what is the true morality. ’ 14 Adaeze Aseme. 11 12 Users. ox. ac. uk/~all. s0079/positivism2. pdf [no date][accessed 4th November 2012] Michael Doherty Jurispudence: The Philosophy Of Law(Third Edition)(2003)p. 157 13 Ibid. P. 39 14 Michael Doherty Jurispudence: The Philosophy Of Law(Third Edition)(2004)p. 39 UP:05/11/2012-03:15:35 WM:05/11/2012-03:15:38 M:IA120-3-FY A:12a1 R:1204531 C:78D1638A2748CDB50B5907EB2217613C84694D9BBIBLIOGRAPHY Books Lloyd, Dennis, The Idea Of Law(1967) Raz, Joseph, The Authority Of Law: Essays on Law And Morality(1979) Doherty, Michael, Jurispudence: The Philosophy Of Law(Third Edition)(2003,2004) Internet Sources www. iep. utm. edu/legalpos/ [April 17 2001][accessed 4th November 2012] Plato. standford. edu/entries/legal-positivism/ [2003][accessed 4th November 2012] http://users. ugent. be/frvandun/Texts [no date][accessed 4th November 2012] Users. ox. ac. uk/~all. s0079/positivism2. pdf [no date][accessed 4th November 2012]

Orion essays

Orion essays Orion has been recognized as distinct group of stars for thousands of years. The Chaldeans knew it as Tammuz, named after the month that the familiar belt of stars first rose before sunrise. The Syrians called it Al Jabbar, the Giant. To the ancient Egyptians it was Sahu, the soul of Osiris. However in Greek mythology, Orion was a beautiful giant hunter. There are many legends about Orion and several variations about his death and why he was placed in the stars. One story tells of his boast that he would eventually rid the earth of all its wild animals. When the Earth goddess Gea heard of this she became upset and sent a Giant Scorpion to sting him to death. Now even after death that scorpion chases him around the sky. If you notice scorpio and Orion are never in the sky together. Another story says that Artemis the goddess of hunting fell in love with Orion. And when Orion was swimming Artemis was speaking to her brother Apollo. He bet her that she could not shoot a dot on the distance. She hit the target right on but had been tricked. She had shoot Orion. She put her love, Orion in the sky. And yet another tells how Orion raped Artemis. And she took her revenge upon him, when she shot him. Now seeing as there are several variations of his death you would have to choose which one you like best and go with it. There are two stars that are well know in the constalation of Orion. The first one is know as Betelgeuse, also called Alpha Orinis. It is one of the brightest stars in the constelation of Orion. It is an irregular because it changes brightness and size but has no regular periods of veration. It is classified as a red supergiant and it is 600 times the size of the sun. The other star to be Mentioned is Rigel also known as Beta Orionis. It is the Brightest star in the constelation and the seventh brightest star in the heavens. The Location of both stars can be seen on the picture of Orion. ...

How to avoid email e-rage - Emphasis

How to avoid email e-rage How to avoid email e-rage It will probably come as no surprise to learn that email regularly offends many UK workers. What may come as more of a shock is the news that it upsets only one in three people, according to a recent survey by email-provider GMX. Our own research shows that approximately 1.2 billion people worldwide now use email, making it officially the most time-consuming activity for information workers. So it’s little wonder that a third of us regularly have to pry open clenched fists to type our replies. But these are also the very reasons why we should all try to do a little better by each other. Under the daily pressures of time, it seems to make sense to dash off a dozen words under a generic subject line. The other person should be on the same page as you, right? But how many times has this supposed time-saver ended up in confused emails batting back and forth like an increasingly aggressive table tennis match? After all, just like you, your recipient will almost certainly be dealing with other problems, clients and projects. Its best to assume they do not have an infallible, photographic memory or infinite time to investigate what you’re getting at. If everyone stuck to these guidelines, the world of email would be much more pleasant and productive for everyone: Use the subject line meaningfully. A title like ‘a question’ or ‘training’ won’t mean much. The more specific you are, the more likely you are to jog their memory and to get a response more quickly. Start off with the main event – the crux of your message – not the winding anecdote that led up to it. In other words, put the ‘what’ before the ‘why’. Then, if they only scan half of it, they should still get the point. Keep it as short as possible. The longer and more densely packed the text, the more it’ll put the reader off. Stick to one subject per email. But do add any little details (dates, times, names etc.) that will help them by saving them a search. Be reader-focused and don’t assume they know everything you do. Read your emails as carefully as your time allows. Weve probably all fired back an impatient demand for more information just before realising the detail we needed was buried in there all along. If the subject matter needs real discussion, are you sure email is the best way to communicate? If in doubt, pick up the phone. You can always send a confirmation email afterwards. And, even in the darkest depths of e-rage, remember: the laws of libel apply to email. So take a few deep breaths (or, better still, sleep on it) before you press ‘send’ on something you can’t take back.

Scientists Complete the Periodic Table

Scientists Complete the Periodic Table   The periodic table as we know it is now complete! The International Union of Pure and Applied Chemistry (IUPAC) has announced verification of the only elements left elements 113, 115, 117, and 118. These elements complete the 7th and final row of the periodic table of elements. Of course, if elements with higher atomic numbers are discovered, then an additional row will be added to the table. Details on the Discoveries of the Last Four Elements The fourth IUPAC/IUPAP Joint Working Party (JWP) reviewed literature to determine claims for verification of these last few elements have fulfilled all the criteria necessary to officially discover the elements. What this means is the discovery of the elements has been replicated and demonstrated to the satisfaction of scientists according to the 1991 discovery criteria decided by the IUPAP/IUPAC Transfermium Working Group (TWG). The discoveries are credited to Japan, Russia, and the USA. These groups will be allowed to propose the names and symbols for the elements, which will need to be approved before the elements take their place on the periodic table. Element 113 Discovery Element 113 has the temporary working name ununtrium, with symbol Uut. The RIKEN team in Japan has been credited with discovering this element. Many people hope Japan will choose a name like japonium for this element, with symbol J or Jp, since J is the one letter presently absent from the periodic table. Elements 115, 117, and 118 Discovery Elements 115 (ununpentium, Uup) and 117 (ununseptium, Uus) were discovered by a collaboration between Oak Ridge National Laboratory in Oak Ridge, TN, Lawrence Livermore National Laboratory in California, and the Joint Institute for Nuclear Research in Dubna, Russia. Researchers from these groups will propose new names and symbols for these elements. Element 118 (ununoctium, Uuo) discovery is credited  to a collaboration between the Joint Institute for Nuclear Research in Dubna, Russia and Lawrence Livermore National Laboratory in California. This group has discovered several elements, so theyre sure to have a challenge ahead of them coming up with new names and symbols. Why Its So Hard To Discover New Elements While scientists may be able to make new elements, its difficult to prove the discovery because these superheavy nuclei decay into lighter elements instantaneously. Proof of the elements requires demonstration that the set of daughter nuclei that are observed can be unequivocally attributed to the heavy, new element. It would be much simpler if it was possible to directly detect and measure the new element, but this hasnt been possible. How Long Until We See New Names? Once the researchers propose new names, the Inorganic Chemistry Division of the IUPAC will check them to make sure they dont translate into something funky in other language or have some prior historic use that would make them unsuitable for an element name. A new element may be named for a place, country, scientist, property, or mythological reference. The symbol needs to be one or two letters. After the Inorganic Chemistry Division checks the elements and symbols, they are presented for public review for five months. Most people start using the new element names and symbols at this point, but they dont become official until the IUPAC Council formally approves them. At this point, the IUPAC will change their periodic table (and others will follow suit).

Art of America Research Paper Example | Topics and Well Written Essays - 250 words

Art of America - Research Paper Example This painting was done between 1503 and 1506 (Mayhew, 46). Leonardo Da Vinci connected pyramid structure to place the woman tranquilly and basically in the place the fine art. Her neck, face and breast glow with the same magnitude of the light that forms her hands. The light is therefore able to give a number of surfaces and underlying geometry of circles and spheres. The woman is depicted sitting upright while folding her arms, which is a sign of her held posture. It is only her gaze which is well directed to the observer and this gaze seems to welcome the observer in silence. This woman appears very alive in a very unusual measure. It can be deducted that there is an intimate conversation between the lady and the observer (Jeanne). This paint became more famous when it was stolen and then recovered. It was believed that it had been lost forever, but after two years it was recovered after one of the employees had stolen

Marketing Essay Example | Topics and Well Written Essays - 250 words - 8

Marketing - Essay Example As such, marketing opens a wide vista of opportunities for buyers and sellers where needs are created and later satisfied by the promised product. In the contemporary environment of advancing technology and globalization marketing requires creative input to gain competitive advantage. Wilson and Gilligan, (2003: 4) assert that ‘marketing is increasingly being conceptualized as an organizational philosophy or ‘an approach to doing business’. The changing social structure and technology has significantly influenced the consumer buying behavior that has been empowered with wide source of informed choices through internet and computers. The expectations of consumers from the product and services have been redefined to encompass important issues like environment conservation, socially responsible behavior etc. Hence, marketing has become key element of organizational success. The various imperative of market strategies like brand creation, market segmentation, advertise ments etc are important issues which help to credibility and awareness regarding products and services. Marketing helps to develop committed database of customers whose changing preferences are met through customization of products and services that meet their requirements. (words: 258) Reference Kotler, P., et al. Marketing, 7th ed. Australia: Pearson Education Australia, 2007. Wilson, R. and Gilligan, C.

Law for Business Assignment Example | Topics and Well Written Essays - 2000 words - 1

Law for Business - Assignment Example nless he is, in fact, specially authorized by the other partners; but this section does not affect any personal liability which may arise against any other partner who has so conducted himself as to give reasonable ground to the party dealing with the partner first mentioned for believing him to be so authorized1.There are rights that the third party has and enable the party to enforce agreements against the firm. The enforcement of a term by the third party is when the terms of the contract provides that the party is subjected to subsection and the term that is given by the firm significances to discuss a benefit that the party will obtain. Any claim that can be made by the third parties may not be well defended by the partnership since not all the partners were involved. The subjection that the third party is able to get may not apply when if on a proper coming to an agreement appears that the parties that were involved did not have the intention to have the term being enforceable by the law 2. In the enforcements that are made, the third party must be well identified by the partners in the contract with fine details including name and as a member of a given class or as answering a given description3. There is no need of the person to be in existence when the agreement of the purchases is entered into. The laws of third party involvement in a contract need the subject to be subjected to and also do it according to other relevant terms of the contract. In contracts that Steve involved in, there was no consideration of other terms of partnership that they were in. in exercising rights of enforcement by a third party, there is availability to the third party remedy that would be available to him if there was breach in the contract that was entered to if the third party was already part of the contract. The other rules that apply to the third party are with rules that relate to damages, specific performance and injunctions. There are terms of contracts that restrict

What is the cultural function of slasher films Essay

What is the cultural function of slasher films - Essay Example The societal issues tackled in slasher films can be quite varied indeed and the issues will project, criticize and open up for debate whatever it is that concerns society at the moment. Along this line, slasher films do serve a cultural purpose by expressing peoples fears and anxieties. Slasher films serve their cultural function of portraying the worst fears of the people such as those dealing with serial killers, sadistic murderers and incorrigible criminals. People go to theaters to see these films and expect some sort of poetic justice meted out to criminals that somehow vindicate the existence of slasher films. The graphic portrayal of the slaying, usually accomplished with a torture tool like a knife, chainsaw, hammer or whatever that will prolong death and impose the most agony and pain to the victims are intended to satiate the audience cravings for the macabre, the violent, the suspense and to show the mentality of the psychopathic killer and the mindsets of the victims as shown on these films. Slasher films in a way allow people to question social norms and their own personal values as they see it. The previous paragraphs introduced the rationale of why slasher films serve an aim in todays culture. A lot of people question why such â€Å"shallow† films are patronized by these moviegoers when there is already a hackneyed plot or storyline in these films, predictable to a degree but still people go and see them when they almost instinctively knew already what will happen in the film. The answer is that these â€Å"mad slasher† films are in the category of the so-called exploitation films which are considered money-makers despite having a poor storyline. People want to be entertained and movie producers latched unto these genre of films because they are proven to make them money at the box office as these are low-budget films. It it not a surprising development

Anything you see fits Essay Example | Topics and Well Written Essays - 750 words

Anything you see fits - Essay Example This process is still in existence in the current government where congress has the legitimacy of passing bills and laws. The congress functions for the common good by creating a balance between self interest and self government. The American people are protected against the tyranny of the central government if it had supreme powers. The congress upholds the interest of the majority when enacting laws and passing bills (Keith, 40). The congress faces limitations such as the political and ideological differences between Democrats and Republicans. The party with the highest number of representatives has the strongest contribution to the bills and laws tabled in the congress. The constitution also limits the powers of the congress since it subject to legislative and judicial review. The present day executive and the president have fulfilled the intensions of the founding fathers. The Bush administration declared war on Iraq and Afghanistan to neutralize terror activities targeting America. The war activities were continued during the Obama administration (Shane, 30). The current Executive and President participate in foreign affairs such as addressing the civil war in Syria. The U.S government is a crucial partner in the peace negotiation between Israel and Pakistan. The monetary policies such as tax reforms have been implemented by the current Executive. The president is the commander-in-chief of the armed forces and determines diplomatic appointments and activities. These are part of the roles given to the Executive and the President by the founding fathers. The modern day presidency improves the balance of power by upholding the decisions made by the congress and other arms of government. The executive upholds the constitution and the president requires cong ress approval before the country goes to war or when passing reforms such as the health care reform. The executive bureaucracy has upheld the three branch

Via Dolorosa Research Paper Example | Topics and Well Written Essays - 1500 words

Via Dolorosa - Research Paper Example The physicality of this particular path and the unidirectional focus that Christ’s ministry had with regards to the very moment of undergoing the hardships leading up to and including crucifixion can be literally understood by journeying this physical path towards the atonement for sin. As such, it comes as little wonder why the Via Dolorosa has come to occupy such an important place in the hearts and minds of so many of the faithful around the globe. Firstly, though it might be tempting, the fact of the matter is that the Via Dolorosa did not exist in its current form until around the 18th century (Russell et al 784). What is meant by this is the fact that the path that Christ supposedly tread prior to crucifixion on Pottery was one that has been up for debate I scholars and theologians for many years. Perhaps more importantly to those within the Roman Catholic, Episcopal, or Anglican faiths are what are known as the â€Å"stations of the cross† (Denomme 37). ... 3 – Jesus falls for the first time, station 4 – Jesus meets his other, station 5 – Simon of Cyrene helps Jesus to carry the cross, station 6 – Veronica wipes the face of Jesus, station 7 – Jesus falls the second time, station 8 – Jesus meets the women of Jerusalem, station 9 – Jesus falls the third time, station 10 – Jesus’ clothes are taken away, station 11 – Jesus is nailed to the cross, station 12 – Jesus dies on the cross, station 13 – Jesus is taken down from the cross, station 14 – Jesus is laid in the tomb. As with any form of research, whether Biblical or scientific, the Via Dolorosa has come to be more completely and effectively understood over the past several hundred years. As continued scientific and archeological discovery took place in the Holy Land, the centuries of changes that had affected the landscape and impacted upon the existence of certain types and directions of roads th rough the city of Jerusalem came to be understood in a more complete manner. As such, the mere existence of changes to the route of the Via Dolorosa does not in and of itself denote that the path itself is somehow contrived. Rather, it has merely come to be understood in a more effective and complete manner as a result of the subsequent understanding of what roads and paths existed in what times (Kline 49). Moreover, due to the fact that Jerusalem has exhibited nearly continual residency by some people group or another over the nearly 3000+ years of its existence, it is not a precise or exact science to specify to any level of absolute certainty what existing and non-existing roads or paths can or should be included in the modern day interpretation of the Via Dolorosa. However, that being said, the actual path itself, barring some almost certain

Anything you see fits Essay Example | Topics and Well Written Essays - 750 words

Anything you see fits - Essay Example This process is still in existence in the current government where congress has the legitimacy of passing bills and laws. The congress functions for the common good by creating a balance between self interest and self government. The American people are protected against the tyranny of the central government if it had supreme powers. The congress upholds the interest of the majority when enacting laws and passing bills (Keith, 40). The congress faces limitations such as the political and ideological differences between Democrats and Republicans. The party with the highest number of representatives has the strongest contribution to the bills and laws tabled in the congress. The constitution also limits the powers of the congress since it subject to legislative and judicial review. The present day executive and the president have fulfilled the intensions of the founding fathers. The Bush administration declared war on Iraq and Afghanistan to neutralize terror activities targeting America. The war activities were continued during the Obama administration (Shane, 30). The current Executive and President participate in foreign affairs such as addressing the civil war in Syria. The U.S government is a crucial partner in the peace negotiation between Israel and Pakistan. The monetary policies such as tax reforms have been implemented by the current Executive. The president is the commander-in-chief of the armed forces and determines diplomatic appointments and activities. These are part of the roles given to the Executive and the President by the founding fathers. The modern day presidency improves the balance of power by upholding the decisions made by the congress and other arms of government. The executive upholds the constitution and the president requires cong ress approval before the country goes to war or when passing reforms such as the health care reform. The executive bureaucracy has upheld the three branch

Systems that Transformed How the Organization Operates Essay Example for Free

Systems that Transformed How the Organization Operates Essay Abstract This paper details how UPS was able to stay relevant in the shipping and distribution world by updating old practices with new and proven technology. By spending some of their profits on a newer and more efficient way of doing things, UPS was able to stay ahead of their competition while receiving great reviews and profits from their customers. Specifics of who was impacted, how they were impacted, and what results occurred have been discussed in this paper. Mainly the workers, the business leaders, and the consumers have been affected by this change. When we look back at certain advancements that companies have made, what seems to be the common factor? Technology. Anytime a company rolls out new technology it is not because they want to waste their hard earned profits on something that might make their business business more competitive or increase their profit margin. They spend the money on the new technology because they know they will be more competitive and make higher profits than had they not. In any type of industry we can see examples of this being true, from the automotive, to the postal, and even the medical industry, the use of new technology has mostly lead to benefits that make companies stand out from the rest. One of the companies that has profited the most from new technology or the advancement of technology is UPS. UPS is known in the world as one of the largest parcel and freight delivery companies. Their main competition comes from companies like FedEx, DHL, and USPS (United States Postal Service. The  big wigs as UPS came together because they noticed customer ratings and efficiency rates were down and steadily decreasing year after year. After examining certain sectors of their business, they realized where the mistake was being made. Customer ratings were declining because of packages that were shipped to the wrong address, delivered at the wrong house, or lost in the may lay at UPS’s packaging warehouses and distribution centers all over the world. The way the company decided to rectify this problem was by purchasing and utilizing automated package sorters. They called it package flow technology and basically what it involves is the automatic and rapid sorting of packages to guarantee efficient and accurate shipments. The tradition of relying on human sorters to memorize hundreds of streets and back roads in particular communities leads to a small share of parcels that either are loaded on the wrong truck or misplaced among other customers packages, said Dan McMackin, a UPS spokesman in Atlanta. While the company still relies on people to load customers packages, UPS is investing heavily in technology to make the labor-intensive work more efficient. (Bennett, 2005) This change from people to machine did not sit well with employees who became laid off or switched to a different department, but after seeing the company rebound it was recognized as being the right choice and solution to their problem. The problem UPS did not recognize sooner was humans make mistakes and unfortunately too many were made and the company was placed in the public spotlight which caused this solution to come about. While it is true that often time’s companies choose new technology or manual labor, the results heavi ly favor the new technology. Nobody wants people to be laid off or lose their jobs to a machine, but in this day and age companies have to spend the big dollars in order to remain relevant and successful in today’s economy. The cost for this technology for UPS was not cheap by any means, in fact the upgrade from manual labor to automated machines cost an estimated six hundred million dollars. (Bennett, 2005) Besides the expense for rolling out this new system to all its distribution warehouses, UPS has the potential to still come out on top of this deal. When they devoted themselves to this newer way of doing things the results were less training time for employees and the ability to shift employees into areas that were lacking personnel or that demanded more personnel. The savings though in the year after this upgrade might even be greater than the initial cost and  put the company further ahead. UPS expects to gain immensely from the new system. Between now and 2007, when the system is fully installed , the delivery company expects to save $500 million to $600 million through a combination of less miles driven, less fuel consumption and less delivery miscues (Bennett, 2005) The people who were greatly affected by this change in procedure were the UPS drivers. Instead of going through their trucks looking for packages, the packages are loaded into specific areas of the truck and that information is transferred to the handheld scan tools the drivers use. The drivers seem impressed with the new technology and somewhat relieved that they can do their job no without the added stress of locating mislabeled or lost packages buried in their trucks. The future for this technology is not well known because it has seemed to rectify and solve all the problems that existed before. After all machines can do one thing that humans cannot, and that is do what it is programmed and instructed to do. The fact that a company is willing to spend this kind of money to hone their craft should speak volumes. At the beginning people were pessimistic but as the numbers started turning around and customer ratings increase, the company knew they made a wise choice. This was a turni ng point for UPS and the only thing they became concerned about was why they did not make the switch earlier. References Bennett, D. (2005). Package-flow technology delivers results for UPS. Crains Cleveland Business, 26(29), 8. Retrieved from http://search.proquest.com/docview/198625167?accountid=458

Customer Analysis of Nike Shoes User

Customer Analysis of Nike Shoes User Nikeshoes industries limited INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonsons words, â€Å"The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed†. Thats because â€Å"customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences†. In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. In an example taken to the extreme in the 2002 movie Minority Report, Tom Cruises character runs through a shopping mall past talking billboards that recognize him by name and urge him to buy products he had earlier expressed an interest in such as jeans and Ray-Bans, the ultimate in personalized advertising. But Simonson has this to say: The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they want has been grossly exaggerated. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. Its all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who dont know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers preferences how the offer was extended and on trust. Effective individual marketing requires not only an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers responses. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers specifications. But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one -of-a-kind shoes. Custom Foot didnt take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didnt come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of customer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes. About The Industry Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonalds, Coca-Cola and Budweiser. Nike was founded in 1964 by track coach and runner duo Bill Bowerman and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. The name Nike was chosen in reference to the Greek Goddess of victory. Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the worlds #1 shoemaker, does more dominating than assisting, to capture a hefty share of the athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment. In addition, NIKE operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. Nike didnt run TV ads until 1982. Previously, Nike concentrated on sponsorships and celebrity athletes endorsements including both professional athletes and college teams. The first professional athlete endorser was Ilie Natase a Romanian tennis player. The first track and field athlete to endorse the brand was Steve Prefontaine. Nike has signed top athletes in the sports of Football, Basketball, Soccer, Baseball, Cycling, Golf, Tennis, Skateboarding, Boxing, Track and Field and Formula 1 Racing. One of Nikes best PR decisions was signing Michael Jordan as a celebrity endorser in 1984. Nikes steady competition in the 1980s was Reebok. To break any similarities they had to Reebok, Nike began promoting its shoes as fashion accessories. Reebok had cornered the younger, aerobics audience, so Nike started concentrating their ads around the person wearing the product rather than the product itself. In the 80s, Nike grew to hold 50% of the market share in the athletic shoe market. In 1988, Nike employees met with advertising agency Wieden and Kennedy (formed in 1982). In the midst of the meeting, Dan Weiden turned to the Nike employees and said, â€Å"You Nike guys, you just do it.† And so the infamous Just Do It tagline was born. Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3.77 billion. NIKE sells its products in more than 180 countries, for over twenty-five years and there are over 500,000 people today directly engaged in the production of their products. They utilize an outsourcing strategy, using only subcontractors throughout the globe. Their majority of their output today is produced in factories in China, Indonesia, and Vietnam, but they also have factories in Italy, the Philippines, Taiwan, and South Korea. These factories are 100% owned by subcontractors, with the majority of their output consisting solely of Nike products. However, Nike does employ teams of four expatriates per each of the big three countries (China, Indonesia, Vietnam), that focus on both quality of product and quality of working conditions, visiting the factories weekly. They also developed their code of conduct in 1992 and have implemented it across the globe, as its goal is to set th e standard for subcontractors to follow if they wish to do business with Nike. However, due to a manufacturing network of this magnitude, they have faced numerous violations involving factory conditions and human rights issues, which have been widely publicized. Nike, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. Nikes athletic footwear products are designed for specific athletic use, although some of its products are worn for casual or leisure purposes. The Company creates designs for men, women and children. Running, basketball, childrens, cross-training and womens shoes are the Companys top-selling product categories. Nike also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. Nike sells active sports apparel that covers most of these categories, athletically inspired lifestyle apparel and others. Nikes mission is to bring inspiration and innovation to every athlete in the world, and the company says further that If you have a body, you are an athlete. The firms overall vision includes providing a full range of high-quality, performance-oriented and technologically sophisticated athletic shoes and a variety of accessories targeting individuals of all ages, in all market segments. Nike Air Max+2009 Nikes patented Nike Air Max+2009 Light Architecture selectively alters maximum cushioning, maximum comfort a premium ride. High-end technology combines with streamlined design in the Nike Air Max+ 2009 Running Shoe for a premium ride and fit built for speed. Ideal if youre a runner with an underpronated to neutral gait, the Air Max+ 2009 boasts maximum comfort and cushioning from heel-strike to toe-off. The full-length articulated Max Air unit provides exceptional cushioning and allows for a smoother, more natural range of motion through every foot strike. The Nike Air Max line has had a long and impressive history of constantly innovating and providing stylish ultra-functional sneakers in the process. The latest offering in the line is the Air Max+ 2009 Running Shoe, a sleek new model with some very nice touches like Flywire technology and a full 360 Air Max sole unit. The shoe also features a partially transparent upper that reveals the Flywire and a mesh under layer. The fellas will have grey/black/red and Silver/volt/black colour ways to sink their teeth into, while the ladies versions will come in grey/orange and grey/silver/liquid lime. The Features of Nike Air Max+2009: The State of the art Flywire An ultra-strong and ultra-light Flywire provides both targeted support and a uniquely dynamic fit. The Acclaimed Max Air A full-length articulated Max Air unit provides maximum cushioning to give a smoother ride. A Cushy Ride Full-length Cushion combines plush cushioning with springy resilience for both comfort and protection. Cutting Edge Engineering Ensure better runs with the engineered heel collar that conforms to the shape of foot for a more comfortable fit and feel Durable Exterior Strategically placed lugs and a waffle-like outsole gives an optimal traction, durability and cushioning. How Nike Air Works Durable, Versatile, Revolutionary, Nike Air was the first air technology developed at Nike, and it changed the way of thinking about cushioning: encapsulated air to cushion the foot strike in athletic shoes. It remains the standard in impact protection more than 20 years after its debut. How Nike+ Works Nike+ is designed for athletes who like to run with music and who want to measure and monitor their progress toward their goals. To get instant workout feedback, youll need Nike+ ready shoes and either a Nike+ SportBand or an iPod ® nano and Nike + iPod Sport Kit (which includes a sensor and iPod nano receiver). When placed under the sockliner of the left Nike+ ready shoe, the sensor measures your pace, distance, time elapsed and calories burned. This information is transmitted wirelessly to the receiver for real-time audio feedback while you listen to your favorite workout music. INDUSTRY OVERVIEW Nike is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years since they entered the industry, most of it good, some of it downright embarrassing. But through it all, Nike remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen. What started with a handshake between two running geeks in sleepy Eugene, Oregon, are now the worlds most competitive sports and Fitness Company. The World Headquarters is in Beaverton, Oregon. The Pacific Northwest is Nikes hometown, but like so many ambitious souls, Nike has expanded their horizons to every corner of the world. Nike employs around 23,000 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world. Along the way Nike joined up with some great partner companies that help extend our reach within and beyond sports. Cole Haan offers casual luxury footwear and accessories out of New York City and Yarmouth, Maine. Bauer Nike Hockey, based in Montreal, Quebec, is the worlds leading manufacturer of hockey equipment and a wholly owned subsidiary of Nike, Inc. Nike partnered with Hurley International, a premium teen lifestyle brand founded by 20-year industry veteran Bob Hurley based in Costa Mesa, California. In 2003, Nike completed the acquisition of Converse, the globally recognized footwear brand with nearly a century of sports heritage and home of the perennially popular Chuck Taylor All-Star and Jack Purcell footwear. In August 2004, Nike created the Exeter Brands Group, a wholly owned subsidiary, dedicated to building athletic footwear and apparel brands for the value retail channel. This portfolio of brands includes the Official Starter Properties LLC and Official Starter LLC which are the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands, a line of athletic apparel, footwear and accessory products for the value retail channel. The Nike family is a fairly vast enterprise. Nike operates on six continents Nikes suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. They see a bigger picture today than when they have started, one that includes building sustainable business with sound labour practices. Nike retains the zeal of youth yet act on our responsibilities as a global corporate citizen. â€Å"If you have a body, you are an athlete. And as long as there are athletes, there will be Nike†. PRODUCT TREND Bovine skin was by far the most preferred leather material, followed by goat/kid/lamb/sheep skin and crocodile skin. Respondents overwhelmingly preferred the colour black and to a lesser extent, dark brown. For handbags/briefcases, popular colours included light brown, white and red. Consumer Segments with the Biggest Spending Power Male professionals, managers and executives are the segment with the biggest spending power for now and in the coming three years. The Competitiveness of Hong Kong Brands/ Suppliers of Leather Consumer Goods. Most retailers consider Hong Kong brands to be either very competitive or quite competitive in both high-end and mid-range segments, but less competitive in the low-end segment. The competitiveness of Hong Kong brands mainly rests on their product style/design and quality, with most respondents picking those as the major reasons behind the attractiveness of Hong Kong brands in the high-end and mid-range segments respectively. PRODUCT PROFILE Apart from delivering a pair of comfortable sports shoes Nike also provides a number of value-added features with its products. The features that are a part of every Nike sports shoe are as follows. High Performance Sports Shoes: Nike has patented the â€Å"Air† system and has made it into a regular feature in most of its models. Many models feature an air pocket in the shoe that reduces the weight of the shoe and reduces pressure on the heels. The overall design and compactness of the shoes have made it a favourite of many professional athletes around the world. Comfort: Nike shoes are renowned all over the world for the comfort they provide. Well padded and cushioned, they provide a tremendous level of comfort to the wearer and reduce the strain to his feet while playing. Lightweight: This attribute is in line with the two described above. A lightweight shoe provides greater mobility and eases the pressure on the feet of the wearer. Durability: People purchasing a pair of shoes at such a high price often feel that they have made an investment. They would obviously want to see their shoes last a long time. To prove this point we draw the example of the authors of this marketing plan. All of us own a pair of Nikes and have been wearing them for well over two years a symbol of the durability of Nike shoes. Style: Nikes designs are considered to be the most stylish in the industry and beat all others as far as looks are concerned. Attractively packaged, it is a delight to bring a pair home. Add to this the â€Å"Swoosh† the most recognizable symbol in sports and you have a product that would give the user a definite sense of pride. Nike shoes also come with a guarantee card that enables the owner to return it in case of manufacturing defects. However, owing to the fact that the company implements strict quality control measures, coming across a defective pair in a store are a rarity. The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. Nike positions its products in such a way as to try to appeal to a youthful.materialistic crowd. It is positioned as a premium performance brand. RESEARCH METHODOLOGY Research comprise defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research. RESEARCH OBJECTIVES  · To study the tastes, preferences and buying behaviour of consumer in case of foot wear of Nike.  · To analyze buying behaviour of consumers.  · To recommend strategies to Nike to increase sales.  · SWOT analysis of the product sold.  · Comparative study with the competitors. RESEARCH DESIGN TYPE OF RESEARCH: Descriptive research Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. DATA SOURCES There are two types of data. Source of primary data for the present study is collected through questionnaire and answered by consumers of Nike shoes. The secondary data is collected from journals, books and through Internet search. PRIMARY DATA: The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. So in this research the data is collected from respondents through questionnaire. SECONDARY DATA: For the company information I had used secondary data like brochures, web site of the company etc. The Method used by me is Survey Method as the research done is Descriptive Research. RESEARCH INSTRUMENTS Selected instrument for Data Collection for Survey is Questionnaire. QUESTIONNAIRE DESIGN FORMULATION Under this method, list of questions pertaining to the survey are prepared for marketing staff of consumers of Nike shoes. Questionnaire has structured type questions as well as unstructured type questions. Structured objective type questions are prepared for the respondents with fixed response categories. Some of the questions are of multiple-choice type. The questions have more than one alternative. Questionnaire: A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended Open Ended: Allows respondents to answer in their own words are difficult to Interpret and Tabulate. Close Ended: Pre-specify all the possible answers are easy to Interpret and Tabulate. TYPES OF QUESTION INCLUDED: DICHOTOMOUS QUESTIONS: Which has only two answers â€Å"Yes† or â€Å"No†? MULTIPLE CHOICE QUESTIONS: Were respondent is offered more than two choices. IMPORTANCE SCALES: A scale that rates the importance of some attribute. RATING SCALE: A scale that rates some attribute from â€Å"highly satisfied † to â€Å"highly unsatisfied† and â€Å"very inefficient† to â€Å"very efficient†. SAMPLING UNIT: Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit taken by me is to the General public of different age group, different gender and different profession. EXTENT: Where the survey should be carried out? I have covered entire residential area of Dubai city for the survey. TIME FRAME:- When the survey should be conducted? I conducted my survey for 8weeks from 10th may to 10th July SAMPLING FRAME: The source from which the sample is drawn SAMPLING TECHNIQUE: How the respondent is chosen? In the Project sampling is done on basis of Probability sampling. Among the probability sampling design the sampling design chosen is stratified random sampling. Because in this survey I had stratified the sample in different age group, different gender and different profession. SAMPLE SIZE Consumers of shoes, 50 no: STEPS FOLLOWED IN COMPLETING THE STUDY: (i) Libraries (ii) Internet sites containing information on Nike shoes marketing are browsed. (iii) Journal containing info (iv) Sample survey was conducted (v) Data was thoroughly checked for error. DATA PROCESSING METHODOLOGY  · Once the primary data have been collected, they are edited inspected, corrected and modified.  · Tabulation bring similar data together and totalling them in meaningful categories. Questionnaires are edited both in the field and later in home. Field editing took place just often the interview. Generally editing is required for open type of questions. Brief notes or symbols are frequently used during the interview to initially record the interviewers response since it was not desirable to interrupt the flow with lengthy note taking. The responses are thoroughly checked at home for incorrect, inconsequential or contradictions categories are developed only often the replies has been reviewed. This review provided a feel for the pattern of answers and thus determine what categories best represent the answers. The collected data are placed in an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. CONCLUSION WAS DRAWN BASED ON THE SURVEY FINDINGS: Finally recommendation was made to improve the sales strategy of Nike shoes to increase the sales volume. SAMPLE DESIGN THE BASIS OF SAMPLING: Consumers of Nike shoes are chosen randomly, so that unbiased, representative sample may be obtained. LIMITATIONS OF RESEARCH The geographical area was very much limited to residential area so the results are not particularly reflection of the current behaviour. BIASES AND NON-COOPERATION OF THE RESPONDENTS: The collected data are placed into an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. This involved drawing conclusion from the gathered data. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. Due to limited time period and constrained working hours for most of the respondents, the answers at times were vague enough to be ignored. Most of the people take their Nike Shoes in the period preceding March so the response to initial contacts were not all encouraging and that has been the primary reason in the inability to quantify the results large enough so as to deduce any relevant outcomes. COMPANY PROFILE NIKE INDUSTRIES LTD. A COMPANY PROFILE Nike India Ltd (BIL) is India‘s largest footwear company. Nike first established itself in India in 1931 and commenced manufacturing shoes in Batanagar in 1936. The company has its Headquarters in Kolkata and manufactures over 33 million pairs per year in five plants located in Batanagar (West Bengal), Faridabad (Haryana), Bangalore (Karnataka), Patna (Bihar), Hosur (Tamil Nadu). It secures its leather supply from two tanneries in Mokamehghat (Bihar) and Batanagar (West Bengal). It has a distribution network of over 1,500 retail stores and 27 wholesale depots provide excellent access to consumers and wholesale customers throughout India. As on December 31, 2006, the Canadian parent had a 51 per cent stake while institutional holding was about 13 per cent. RECENT DEVELOPMENTS Nike India has said that its Faridabad and Mokamehghat units are being taken over by Fashion Shoe Private Ltd and BDCL Enterprises Pvt Ltd, respectively. The company is also enabling the buy back provision in its Articles of association to enable buy back of shares. The assets and liabilities of both the units will be transferred to these companies and shares will be offered in the agreed ratio to the existing shareholders of Nike India Ltd on a record date, which will be fixed by the Calcutta High Court. While retail sales have increased both in value and volume, wholesale sales have declined due to restriction of supplies as a means to recover customers outstanding. General recession and sluggish market conditions in the industry also have had a direct impact on lower sales and profitability. Resistance of consumers to price rises in popular volume products as well as discounts to clear slow-moving stocks and under utilization of production capacity adversely affected the operational results. The lockout declared at the Peenya factory on October 1, 2008 due to serious industrial relation problems and non-compliance with the tripartite settlement has been withdrawn. The footwear manufactured in this factory, which was shifted to the companys other factories and associated manufacturers, will now be gradually produced within the factory. In Simonsons words, â€Å"The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed†. Thats because customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences. In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. But Simonson has this to say: The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they want has been grossly exaggerated. His take on the long-held assumption that individual marketing will supplant targeted marketing is â€Å"not so fast†. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments. Its all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who dont know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers preferences how the offer was extended and on trust. Effective individual marketing requires not on ly an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers responses, Simonson writes. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers specifications. But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one-of-a-kind shoes. Custom Foot didnt take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didnt come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of cust omer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes with reference to ladies segment. FUTURE PLAN The management says that it is not averse to outsourcing if it worked out cheaper. It is also open to the idea of importing shoes mostly from China if it works out cheaper. Nike and Reebok India Company have announced an agreement to foray into retailing partnership for sale of Reebok and Rockport footwear in Nike outlets. The partnership entails retailing a range of sports shoes for walking, running, tennis and training for personal fitness and sports. An attractive valuation compared to its peers is the main trigger for the scrip. Besides, the companys aggressive focus on retailing and revamping of business (a division into shoes and apparels) is also helping sentiment for the scrip. Plans are afoot to start selling apparel in India made by the joint venture North Star. Theres talk that the company is planning on a voluntary retirement scheme (VRS) to cut costs. For the third quarter ended 30 September 2007, Nike India reduced its losses to Rs.5.68 crore on a 9.2% increase in net profit to Rs.154.27 crore. Despite reducing its losses for the quarter, Nike India has, over the last few quarters, been continuously recording weak performances as a result of an overall slowdown in the industry due to lower consumer spending. Increasing domestic competition, particularly from the unorganized sector, has also been eroding into the companys market share. The company is finding it difficult to maintain its market share in a highly price-sensitive Indian market, despite having strong brand recall. 97% of the companys revenues are from the domestic market while the remainder is from exports. Nike India is the biggest player in the Indian shoe market. Nike Indias major problems include its high cost of production and low emphasis on marketing. The company may be able to address the first problem through outsourcing products. Batas brand image has been restricted to that of a company that emphasizes on utilitarian products more than trendy ones. Customers feel the company is lacking in innovation. Hence, their preference has shifted to other local brands. Nike India has a large marketing network with over 1,600 showrooms, 35 wholesale depots and eight retail distribution centres across the country. Besides, there is a network of 500 exclusive wholesalers servicing 30,000 dealers all over the country. However, in spite of this and the license to sell other brands like Nike, Hush Puppies and Lotto, Nike has not been able to improve sales consistently. The recent rise i

The prince Essay -- Literary Analysis, Niccolo Machiavelli

Niccolo Machiavelli’s â€Å"The Prince† attempts to explain the necessary tactics and required knowledge a ruler must attain in order to gain and maintain a successful reign. The novel serves as an abstract manual, addressing the definition of a good/bad ruler by placing emphasis on the required military organization, the character a ruler must posses, and the success that could be attained if a ruler should follow the guide. The scope in which the book is written is that of a scholarly observant. Machiavelli places his findings and observations of history, as well as the needs of the people so the information may serve the prince as a tool, that once implemented will create and maintain a powerful state. The guide places a particular emphasis on the prerequisites of a good ruler. Arguing that a ruler must â€Å"...make himself both loved and feared by his subjects, followed and respected by his soldiers,.... be severe yet loved, magnanimous and generous...†(28) these are the qualities ingrained in imploring a successful military, balancing cruelty and generosity, and forming successful alliances. By addressing the issues and concerns of the people and that of the state, Machiavelli reveals the shift between a good ruler and a bad ruler. The guide demonstrates the good by exemplifying the bad done by past rulers, then judging and criticizing their handles on the military, cruelty vs generosity deplored, and the treatment of their alliances. One of the most important institutions in which Machiavelli places emphasis on in â€Å"The Prince† is in the management of a military force. Machiavelli starts by emphasizing that one â€Å"...cannot have good laws without good arms.†(40) therefore how a ruler manages his military is essential in defining ... ... rather than to be used and trumped over, a wiser choice is to be the miser. In the letter from Niccolo Machiavelli to Lorenzo de Medici, it is clear that there is an â€Å"end justifies the means† the purpose of this book serves a greater purpose. The means, are the examples and the advice given by Machiavelli. The over all goal of creating â€Å"The Prince† is in establishing control power and forming a calculated was to rule. This booklet organizes the necessary information, in understanding what will define a good ruler. Serving a guide to success, a success that has been laid out and now has to only be grabbed by the right man. Machiavelli uses many examples of the glories of Rome, to really get back to the unity and prominence that once filled Italy. â€Å"The Prince† serves as a address to all that the world that we can do better, and therefore we should do better.

Risk Assessment with Relation to Falls in the Home in the Elderly Popul

This assignment will focus on the issue of Risk Assessment with relation to falls in the home in the elderly population. It will discuss the relationship between the community healthcare team and the individual client, the government policies related to the topic, and the influences of health policy upon the provision of community care. The role of the community nurse in public health education and promotion will also be explored. The client, in this particular instance, is Mrs Pugh. She is an 84-year-old female who lives alone since her husband's death 3 years ago. Mrs Pugh has a previous medical history of 'unexplained falls'. Her medical records also highlight the fact she is suffering from osteoporosis and arthritis. Mrs Pugh has recently been discharged home from hospital following surgical repair of a fractured tibia and fibula, the result of another 'unexplained fall' at home. Mrs Pugh has a carer who comes in daily to assist with hygiene, helping Mrs Pugh have a shower each day; she also supports Mrs Pugh with general domestic tasks. It is important to emphasise that the pair of them have developed a very good relationship. Mrs Pugh has always been a fiercely independent lady and doesn't take kindly to any, as she puts it, interference in her personal life. However, the relationship she has with her carer is very important to her. Health promotion is based on theories about what influences peoples' health and then what constitutes an effective intervention or strategy to improve health (Naidoo and Wills 1999). These theories are based on research. Research may be defined as 'any systematic information-gathering activi... ... totally irrelevant to them can lead to time wasting and frustration (Spicer 1982b). The clients' ability to learn must then be ascertained, the nurse must approach the client in a manner appropriate to the client, using language the client will understand. Finally, the nurse should assess the clients' readiness to learn. Luker and Caress (1989) emphasise that the physical and psychological consequences of ill health can affect the learning process. The client's carer and family will also require information, education and support from the nurse to enable them to provide the appropriate support for the client. The nurse may also have to make referrals to colleagues, such as the occupational therapist; so all the information should be available to other health professionals who may be involved in the clients' care.

French and Indian War Essay

The French and Indian war has altered the relationship between Britain and its American colonies in many ways. The three main ways their relationship had been altered were politically, ideologically and economically. After the French and Indian War the British passed a series of laws and taxes that the colonist didn’t agree with. As a result of these laws and taxes being passed the colonist began to rebel against British rule. This rebellion would eventually lead to the Revolutionary War which would allow Americans to gain independence. Ideology is the combination of ideas that affects goals, actions or expectations. After the French and Indian war American ideology greatly changed. Before and during the war Britain had a lot of support from the American colonies. This is shown through document B as George Washington a typical colonist at the time was willing to support Britain in the war. As the war continued the ideals that the colonist lived by began to change. The colonist started to feel that Britain wasn’t doing enough to help them out. This is seen in document D, where colonist began to feel that they were â€Å"debarred [denied] English liberties† even though they were English citizens. This causes the British to begin to lose the support of the American colonist. Economics is the effects of money on a country. At this point in time the colonies were still under control of British rule and their money went mostly to the British government. During the war Britain went into debt and expected the colonist to repay the debt. Britain would make the colonist pay through taxes like the stamp act. The colonist strongly voiced their opinion on the stamp act even though they remained loyal to the British government, as seen in documents G and H. Although the colonists were against the taxes forced on them the British government continued to find different ways to raise taxes against them, as shown in document F. The French and Indian war was greatly influenced by political involvement. All of the groups involved felt they had rights to North American land. The first of these groups that felt that they should control the land were the Native Americans this is shown through document B as a native chief argued  the natives rights to the land. After the war the British had overwhelming control over North America as shown in document A. Even though the war was over there were still conflicts west of the Appalachian Mountains that led to the proclamation of 1763 which banned the colonist to settle on the land west of the Appalachian Mountains. The colonist did not support this they felt they deserved it after they helped defeat the French and Indians in the French and Indian war. This is shown in document E. During and after the French and Indian war ideological, political and economic views between the colonist and the British would greatly change. This change would eventually cause the colonist to rebel against British laws and taxes. The British would try to take control of the colonist and to make sure the colonist listened Britain passed the intolerable acts. This brought more anger among the colonist and would eventually lead to the revolutionary war only 12 years after the French and Indian war ended.

Comparison Between Always and Tonight I Can Write

The poems by Pablo Neruda that I chose to analyze are complete opposites. In â€Å"Always† he describes his feelings for a woman and how they are forever. In â€Å"Tonight I Can Write†, Neruda writes about the end of a relationship, the end of love. His descriptions are very vivid in both poems, vivid enough that they make the reader feel what the writer is feeling. In Pablo Neruda’s â€Å"Always† the narrator is trying to express his feelings for the woman he loves. He starts the poem starts by telling his loved one that he is â€Å"not jealous of what came before me†(line 1-2), the relationships she had before. I believe he starts with this sentiment because he wants his loved one to know and fully understand that he loves her completely and regardless of her previous relationships. He compares her previous relationships with other men to pieces of them left behind in her body and he still maintains that he loves her unconditionally. The narrator tells the woman he loves to go to the place where he is waiting for her and that they will always be just the two of them. My interpretation of the last sentences of the poem is that he will always stand by her and is anxious to start their life together. In â€Å"Tonight I Can Write†, the narrator begins by saying he can finally write the saddest lines. He uses distance to explain why he can finally write the saddest lines. He compares the distance between him and his former loved one to the distance to the stars in the shattered night sky. He begins explaining his relationship by saying â€Å"I loved her, and sometimes she loved me too†(6); I understand with this statement that their relationship has ended and although it was not a serious one, I feel that he wanted it to be. This sentence makes me think that that he was more committed to the relationship than she was. The narrator alternating between past and present makes me think that he has not completely accepted the fact that the relationship is over. The narrator references the stars in the night sky, and mentions that without his loved one, the night sky seems even bigger. The narrator flashes back to nights in which he was with his loved one and reminisces about kissing her â€Å"again and again under the endless sky† (8). He continues to say that when he remembers that does not have her anymore, when he feels that he lost her; those thoughts give him the inspiration to write the saddest lines. His feeling of loneliness is emphasized by the â€Å"immense night, still more immense without her† (13). The narrator does not analyze his relationship or why it ended, the only thing that he considers worth mentioning is that the relationship did in fact end. When he says â€Å"the night is starry and she is not with me† (16), I understand that he is accepting the fact that life continues even though his relationship was over. I find these two poems to be so different and so much alike at the same time. In both poems Neruda’s sentiments are straightforward, honest and heartfelt. Always† describes the joys of being in love and that love being corresponded; while â€Å"Tonight I Can Write† describes the heartache of ending a relationship and still longing for the other person. In both poems the author uses vivid descriptions to make the reader feel what he feels, see what he sees and imagine what he imagines. For example, in â€Å"Always†, he compares the woman he loves to a river and the men in her relationship past to â€Å"drowned men†, I can see this image clearly in my mind and feel undeniable love and acceptance. In the second poem, â€Å"Tonight I Can Write†, the imagery used by the author makes me feel his pain, his sadness and emptiness. When the author says â€Å"my sight tries to find her as though to bring her closer†, I can feel his desire to be with her; I can feel his pain. I feel his loneliness as he remembers the woman he loved and the sadness he experienced and is still experiencing due to his relationship ending. The last sentences in both poems are complete opposites of each other. For example in â€Å"Always† the last sentences convey his happiness and eagerness to start their life as a couple: Bring them all o where I am waiting for you; we shall always be alone, we shall always be you and I alone on earth to start our life! (11-16) These last sentences reiterate the fact that the author does not care about the past men in his loved one’s life; he truly loves her and wants to spend the rest of his live with her. Her past does not concern him; all he cares about is the present and the future. In â€Å"Tonight I Can Write†, the last sentences convey a sense of sadness and resignation. I even sense a bit of anger and determination to stop feeling this sadness he feels every time he remembers her: I no longer love her, that's certain, but maybe I love her. Love is so short, forgetting is so long. Because through nights like this one I held her in my arms my soul is not satisfied that it has lost her. Though this be the last pain that she makes me suffer and these the last verses that I write for her. † (27-32) These final sentences tell me that the author is trying to convince himself that he no longer loves her. He states it does not take long for a person to fall in love but forgetting seems to take forever. It is not easy to forget. It is easier to love someone than to forget them. He still remembers the nights when she would rest in his arms and feels unhappy with the fact that he has lost this woman. He ends the poem by stating that after he finalizes the poem, he will no longer feel pain nor miss her; after he finishes the final â€Å"verse† he will move on and find happiness with someone else. The theme in both poems is distance and love. In â€Å"Always† he is telling his loved one to come meet him; he is waiting for her. In â€Å"Tonight I Can write† he relieves moments of joy from his relationship, only to come to terms that his relationship is over and that he is waiting for her. The narrator’s sadness in â€Å"Tonight I Can Write† it’s so overwhelming that I can feel it so much to the point that I can imagine myself living what he is living. In my opinion Pablo Neruda is an exceptional writer that always writes from the heart and is fully committed to making his readers feel what he feels. I have not found a Neruda poem I do not like. His imagery is so vivid, that I can clearly see in my mind the night sky and see the river full of drowned men. I can feel his love in â€Å"Always† almost as If I were feeling it myself. In â€Å"Tonight I Can Write† I can feel his sadness to the point that I feel brokenhearted and angry. In conclusion, these two poems are both beautiful in their own special way. â€Å"Always† is beautiful in the sense that the narrator reminds us of the joys of a new relationship; while â€Å"Tonight I Can Write† is a reminder that although ending a relationship is sad and at the moment it seems like the end of the world, life continues and one should try to be happy always.